This Sunday, most of us will be watching the Superbowl. Out of those folks, at least half (myself included) will be watching solely for the commercials ... and maybe for a tiny bit of actual football. Let's face it, the Superbowl commercials have grown in popularity over the years, to a point where they're more appealing than the actual game. Crazy. While the Coke and Pepsi commercials are great and all, when I was growing up it was all about the movie trailers -- or, more specifically, which summer blockbusters would unleash their first TV spots during the big game.
At $2.6 million for a 30-second spot, this year the major studios have decided to steer clear from promoting the big summer monsters, in exchange for those films that desperately need eyes from a mass audience. Those of you looking forward to catching a Pirates of the Caribbean: At Worlds End trailer will have to wait till a later date -- all Disney is giving us is a trailer for Wild Hogs and (most likely) Meet the Robinsons. Shrek the Third and Spider-Man 3 will also be absent from the big game, all you comic book geeks are getting is a TV spot for Ghost Rider ... and during the pre-game, no less. Other than that, Lionsgate will debut a trailer for the film Pride during the first quarter ... and that's it.
While we're only a few months away from one of the biggest summers ever, you'd think we'd get a little bit more than Wild Hogs, right? Back in the day, the studios always debuted the trailers for their big films during the Superbowl -- and that's why I watched -- but now with internet marketing so cheap and effective, it looks like those days are long gone. Sad, ain't it?
In case you're interested, here's a list of spots we'll be getting during this year's Superbowl.
[via Coming Soon]