In 2005, the founders of YouTube started with a simple concept: A website where users could upload video that other users could watch and comment on. In only a few short years, YouTube has grown so large and become such a fixture of the online community that last year Google decided to acquire it for $165 billion. Not bad for only about a year's work. Now that YouTube has become the de-facto destination for all things video on the internet, and its creators have amassed huge sums of money, what are they going to do for an encore?

Well, according to a recent Variety article, YouTube's founders have decided it's only fair to share the wealth. According to the article, YouTube Co-Founder Chad Hurley announced that they will start sharing revenue with their millions of content-uploading users. "We are getting an audience large enough where we have an opportunity to support creativity, to foster creativity through sharing revenue with our users," Hurley said in the article. "So in the coming months we are going to be opening that up."

In the beginning, YouTube's founders didn't want to build a site where content creators were motivated by money. Instead, they hoped they would be motivated by a sense of community, creativity and a love of video. But now, they hope money will serve to increase the quality of content at the site and eventually make it even more successful for them and for users. For aspiring filmmakers and content creators who have limited outlets for their content this will end up being a huge benefit.

Its great for YouTube because they keep getting access to a huge amount of content that they don't have to produce. And, its great for filmmakers and other content creators because they get an outlet for their projects and can actually may end up making some money. Plus, sharing revenue is, in the end, the right thing to do. After all, it was the content and the community that made YouTube as big as it is. It's only fair that those who contribute to the site's success should share in that success. Besides, if you recently got a check for $1.65 billion, you probably don't really need the money so why not share a little?

Based on this new initiative and projecting into the future a little, how long will it be, do you suppose, before YouTube becomes a major online distributor of original content -- much like an internet-based movie studio? I think its only a matter of time before this happens.
categories Movies, Cinematical