I guess that since the FCC determined that the sight of Janet Jackson's breast had traumatized families around the world during the Super Bowl, they have been pretty sensitive about the keeping a strict PG-vibe to the proceedings. Although I don't think anyone saw that Prince "shadow malfunction" coming. But in the end, this year's half-time show was relatively controversy free -- instead, there were complaints about the commercials. GLAAD first made a formal complaint about a Snickers commercial and the suicide prevention group, American Foundation for Suicide Prevention, rallied to have a GM commercial removed as well (Both commercials have since provided alternate endings.)
So it makes you wonder what it was about the commercial for Hannibal Rising that caused it to never even get to air. Considering what most people thought of the film (including our own James and Ryan) they probably could have used the hype. But in the age of the internet, nothing stays hidden for long. BDTV is now hosting the rejected commercial for the horror prequel. After watching it, I'm not sure why the commercial was rejected; it could be the "kids in peril" shots, or maybe it's just because it's a pretty lackluster commercial. In the end, it probably won't matter how many high-profile ads they cram the airwaves with when the movie they're promoting probably shouldn't have been made in the first place.