After a bad year at the box office, which resulted in a major financial blow, DreamWorks Animation is anxiously awaiting the release of Shrek the Third. The sequel will be out in a month and it is sure to put the studio back in the black, though I have to point out how appropriate the movie would have been in the new 3-D format. Aside from 3-D being so hot right now, it would have been great for the film to be released as Shrek 3-D (when I was a kid it seemed all franchises went to part three just for that gimmick.) Now the studio must wait and put out the planned fourth installment of the green ogre as Shrek 4, in 3-D. And we can be sure it will actually be in the format because as of 2009 all of DreamWorks Animation's features will be in 3-D.

If a 3-D Shrektitle sounds familiar, you may remember the short film shown at Universal Studios and then released on DVD a few years back (even before Shrek 2 came out.) The IMDb actually labels the thing as Shrek 4-D, but I'm pretty sure the video is titled Shrek 3-D. Of course, it was made before the current Real D 3-D technology was being utilized (it still used the red and blue glasses.) Actually, if you follow all the trends closely, you may even remember that the first Shrek was supposed to be shown on IMAX in digital 3-D (again, the old kind.)
categories Cinematical