"If you can manage the image, you can sell the product," is one of the opening quotes in Running with Arnold, the documentary about Arnold Schwarzenegger's political career that details how he progressed from weightlifter to actor to California governor. The film, which had its world premiere at SXSW, demonstrates how Schwarzenegger's career has been all about the skillful manipulation and control over the image projected by Schwarzenegger in the public eye.
The documentary alternates between a general biography of Schwarzenegger and footage from his campaigns for governor. However, it doesn't offer audiences much new information about the actor-turned-politician, with the exception of his ties to big business and how pro-business his gubernatorial administration has been. My guess is that this isn't interesting enough to make headlines; the sexual harassment accusations and his dealings with gay marriage issues in California make for better news.