Am I the only one not surprised by Grindhouse's paltry $12 million opening weekend? First off, I can't imagine people were itching to catch a film that was over three hours long -- a film that, honestly, no one really knew much about. Based solely on the trailers and posters, your average moviegoer had no idea what to expect from the film(s). Was it a gory horror flick? Did it have a lot of sex? Do we really want to follow up Easter mass with a movie about a girl with a machine gun attached to her leg? Obviously, Harvey Weinstein wasn't happy about the pic's opening; he told Deadline Hollywood that he was "incredibly disappointed" with the final numbers, and is contemplating re-releasing Death Proof and Planet Terror as separate movies later this summer. That's the plan in Europe, and if Harvey could go back in time, that would've been the plan here in the states.
On why he thinks the film opened to such poor numbers, Harvey says: "Our research showed the length kept people away. It was the single biggest deterrent. It was 3 hours and 12 minutes long. We originally intended to get it all in in 2 hours, 30 minutes. That would have been a better time. But the movies ran longer, the [fake] trailers ran longer, everything ran longer." He also goes on to say that they didn't "educate the South or Midwest" and, though it played well in urban settings, those folks out in Middle America had no idea what the hell a Grindhouse was. Personally, I truly believe it's a mixture of running time and content, with the latter being the main reason people stayed away. After all, it was Easter weekend. I don't think it had anything to do with America preferring crap over quality; I just think over-the-top violence doesn't mix well with bunny rabbits and Easter egg hunts.
Do you think Death Proof and Planet Terror should be re-released as separate movies here in the states? Or has the damage already been done?