Sure, you have one or two (or three or four) films "under-perform" at the box office and suddenly people start to think things are going down the toilet. Such is the plight of flamboyant filmmakers Bob and Harvey Weinstein these days -- especially after the recent less-than-stellar business of their recent Grindhouse release. And now, as often happens when detractors smell blood in the water, people feel compelled to examine the brothers and their company.

A recent New York Timesarticle does just that. In the article, the author relates the tale of woe that is the Weinstein company's recent track record at the box office. Films like Anthony Minghella's Breaking and Entering, Factory Girl, Shut Up and Sing and Grindhouse have all made far less than expected and their lack of success has been a cause for concern throughout the industry. The Weinsteins, of course, are not oblivious to the situation. "It could be better, obviously," said Bob Weinstein in the article. "Our drive and ambition are to be better than perhaps we've been."

What is stalwart optimist Weinstein's response to how he will keep his company going through the perceived "lean" times? His answer isn't, as you might expect, "make better movies that make more money." Instead, he has another idea -- diversification. Alliances with companies such as Metro-Goldwyn-Mayer, Cablevision, Blockbuster, the aSmallWorld Web site, the Ovation cable channel and the Halston couture house, are all part of the Weinstein plan for world domination. Said Weinstein in the article: "We want to be very much like the bigger companies, in a humble boutique way."

categories Movies, Cinematical