If you really want people to see your movie, just give it away for free. Of course, the idea isn't too plausible in the expensive world of movie making, but apparently Luc Besson knows how to make it work. He is producing an environmentally-themed movie called Boomerang, which reportedly will be offered to distributors for no charge at all. Directed by photographer Yann Arthus-Bertrand, best known for his book Earth From Above, Boomerang will be shot in 60 countries, beginning this week in Brazil. The idea is to show how interlinked the environmental problems of the world are. The focus in Brazil is the destruction of the rain forests, which are being cleared to make room for crops, which will be used to feed livestock, which are being raised to feed the growing human population.

Boomerang doesn't seem to be a completely non-profit endeavor. Apparently it will only be available for free after the film's investors earn a 10% profit from it. And then it also isn't clear if audiences will be able to see the film for free, which would make a huge difference in how widely it is seen. Free distribution could allow for it to be shown in every theater in the country, but it doesn't guarantee that people will actually watch it. My guess is that it will eventually be released freely to television outlets, perhaps after earning its money in theaters, but if the film's cinematography is anything like Arthus-Bertrand's photos (it has to be), then watching it on a small screen will probably not do it justice. Maybe IMAX could grab some prints for free and release it to its screens for a much lower price than it usually charges.
categories Movies, Cinematical