First of all, I fully understand when the trades choose to not truck with online outlets reporting scoops based on inside sources, because more often than not, the outlet in question is relying on educated guesswork. A persistent rumor, a talkative production assistant, a secretary that noticed a big star coming in and out of the office, etc ... you know the drill. Variety and The Hollywood Reporter are legitimate reportorial outlets that have strict journalistic processes and can't afford to get it wrong, and so forth -- I get all that. I have a degree in journalism. What I do not get is why Variety would be running the Mena Suvari/Hemingway casting news this morning as if I didn't report six weeks ago that Suvari told me to my face she'd been cast. And not just myself -- she used the junket for the indie film Brooklyn Rules to announce to one and all that this would be her next project and that she was completely locked in.

Let's assume that they don't just take an actor's word that they've been cast in a project -- okay, fine, but they wouldn't call the actor's representative for confirmation? And let's say they did that, and it turned out the actor spoke too soon and the deal wasn't really done -- when they finally did confirm it to their satisfaction, they don't credit the original source? Or maybe they didn't even see my story, right? Well, no, that's not credible either, because it was picked up by a number of large online outlets, including JoBlo, DarkHorizons and others. All together, the exposure we gave that story was enough that if it wasn't noticed by the trades then they are the ones who are out to lunch. What they're doing in this case is simply pretending that the online film journalism world doesn't exist, and shame on the online outlets that are reporting their story as if it's first-run news. I won't bother pointing them out, but you know the usual suspects. Will Variety have the decency to contact me about this matter and at least explain their policy?

categories Movies, Cinematical