I've seen some pretty wild movie promotions in my lifetime, but this one has to be one of the more elaborate and fun (if you're a die hard Simpsons fan). As part of the "most massive and complex" monthlong promotion, a dozen 7-Eleven convenience stores across the United States and Canada have undergone a facelift, and have now officially become a Kwik-E-Mart -- based on the popular location featured in The Simpsons TV show. Those stores with exterior changes are located in Chicago, Dallas, Denver, Burbank, CA., Los Angeles, New York City, Las Vegas, Buena Vista, Fla., Seattle, Mountain View, CA., Bladensburg MD., and Coquitlam, B.C., Canada. Why they didn't transform a 7-Eleven located in one of the many Springfields across the country, I have no idea. Nevertheless, the promotion will run through the film's release on July 27, and come down at the end of the month.
Ah, but a change of name is only the beginning. Over one thousand customized in-store displays and signs have also been created, along with actual products featured in the TV show. Among those items you can currently purchase in all 6,400 stores are KrustyO's frosted cereal and Buzz Cola. Those famous 7-Eleven Slurpee machines have also been re-invented as the Kwik-E-Mart Squishee, featuring the WooHoo! Blue Vanilla Squishees from the show. Additionally (and this is something I'm definitely picking up), Matt Groening's Bongo Entertainment Group has created an original 32-page Radioactive Man comic book, numbered 711. It comes wrapped in plastic and will be sold exclusively at 7-Eleven for $3.99. The one item not on the shelves, unfortunately, will be Duff Beer, because it doesn't jive with the film's PG-13 rating. Bummer. Same goes for the character Snake -- his thieving ways aren't exactly PG-13 friendly ... even if he is just a cartoon character. So make sure to stop by your local 7-Eleven, and definitely let us know what else there is to snatch up. Oh, and I could not find the exact locations for those dozen stores dressed up as Kwik-E-Marts, so if you know where they are, let everyone know in the comments section below. The Simpsons Movie hits theaters on July 27.