And by "failed," I mean box-office-wise, although the filmmaker might disagree with that assessment. My opinion that I Know Who Killed Me is a fairly laughable film is just that: one guy's opinion. (Jette didn't care much for it either, but she's not a guy.) But director Chris Sivertson doesn't seem to be stewing in his juices regarding the box office numbers, his leading lady's tabloid appearances, the scathing reviews or his future projects. And since his previous film (The Lost) debuted at SXSW, festival producer Matt Dentler thought it might be a cool idea to ask Mr. Sivertson a few questions regarding his latest flick's fate.

Here's what Chris had to say about I Know: "Well, what can you do? We try to get well-known people in our movies to get some awareness going and to get attention, and then I guess you can't really complain when the attention takes an unwanted turn. The only thing that bums me out about the entire experience is that it didn't make more money. I don't mind being hated by the critics. It's interesting to see how the press covers it. After the opening weekend, they were happy to proclaim that we had "tanked." Bratz and Hot Rod came out the next weekend and when you look at the amount of screens they were on, they basically had the same box office results we did. But come Monday morning, those films "had difficulty finding an audience in a crowded marketplace." Well, at least they didn't tank! But whatever, you know, press and publicity is so fleeting that it's hard to take seriously whether it's positive or negative. The only thing to do is ignore it and make more movies." (For more between Dentler and Sivertson, click here.)

Well said, Chris. While I was definitely not a fan of your new movie, I'll certainly look forward to what you have coming next. Regarding The Lost, which is an adaptation of the horrific Jack Ketchum novel, it looks like Anchor Bay has come to the rescue. According to the director, AB will deliver the flick in a limited theatrical release (and uncut DVD release) some time in the near-yet-undisclosed future. Regarding I Know Who Killed Me, Sivertson seems more than happy to chalk it up to a learning experience and move on to some more indie-style flicks -- which will undoubtedly play at SXSW whenever they're ready.
categories Cinematical