Last week, Monika shared all the details about the upcoming theatrical release of Hannah Takes the Stairs, which opens August 22 in a limited release through the IFC First Take distribution program. Now a new poster is available for Joe Swanberg's latest film, which premiered earlier this year at SXSW and has played a few other festivals. The indie film helped spark a new interest in a loosely knit group of filmmakers dubbed "Mumblecore," and in fact many of Hannah's cast members are filmmakers associated with that group, such as Mark Duplass, Andrew Bujalski and Ry Russo-Young. The movie is playing at IFC Center in NYC as part of the series "The New Talkies: Generation DIY," which includes a number of other films from the Mumblecore filmmakers. If you're in NYC, you also can catch IndieWIRE's "An Evening with Generation DIY" panel next Thursday night, and hear Swanberg, Greta Gerwig (who plays the title role in Hannah), Aaron Katz and Aaron Hillis talk about filmmaking and the Mumblecore movement.

The new poster is an interesting variation on the original poster created for SXSW, which you can see on Swanberg's blog. The new poster dresses up the minimalist elements of the original with some a half-background of bathroom tile in a stair-like pattern, and images of Duplass and Gerwig together. (The shade of yellow and the aquatic theme also keep reminding me that co-star Kent Osborne worked as a writer on Spongebob Squarepants, which is irrelevant but amusing.) There's a tagline on the poster too, because taglines are practically mandated by law for films these days. "When you don't know WHAT you want, how can you know WHO you want?" definitely underscores the poster's promotion of this film as a quirky romantic comedy, which is an easy way to sell the film. However, Hannah Takes the Stairs is less traditional than that, and its strength is in the performances of the entire ensemble cast. The poster's message is slightly misleading, but I'm not sure how else to sell such a low-concept, loosely knit film ... except to tell you that if you have the chance, you ought to see the film, either in a theater or when it airs on IFC.

[via Matt Dentler's Blog]