Okay, if we're going to get technical, that title should read "Superbad Expected to Do Super Well," but that just doesn't have quite the same ring to it, does it? Over at Hollywood Elsewhere, Jeff Wells is reporting that the Judd Apatow-produced teen geek sex flick, (helmed by Greg Mottola, who's probably sick of everyone talking about Apatow and Seth Rogen's roles in his film by now) should do even better at the box office than original predictions were targeting. Sony, according to Wells, had been projecting about a $25 million weekend take for the film, but it looks like the film is going to hit more like $30 million, maybe even as high as $33 million.

This is pretty interesting -- it would seem that the appeal of the geek guy has not yet run its course, probably because there are a lot more geeky guys out in the real world (and chicks who dig geeky guys) than Hollywood anticipated, even after the success Apatow had with 40 Year Old Virgin and Knocked Up. Films about your average dorky protagonist are appealing, in part, because real guys like to watch films where guys like them have fun, succeed in life, and get the girl, and real girls like to watch films where the guys are characters they can like and relate to.

Clearly, both sexes also like to watch Jason Bourne kick the crap out of the bad guys, his muscles rippling beneath his shirt (yrrrrrooooww), as Wells also notes that The Bourne Ultimatum (loved it!) is set to exceed the previous two in total box office. (Just as clearly, nobody wants to see Nicole Kidman be body-snatched, as The Invasion is, predictably, tanking -- did anyone really think that one was going to be good?) But while guys might like to fantasize about being Bourne or Bond or a superhero in tights, they know those things are purely in the realm of fantasy, whereas Apatow, et al, show them how real guys can live the life the beautiful people would like us to think is reserved for them.

Long live the geeks!