The other day I saw The Kingdom, which features a very significant use of a Tootsie Pop. At first I thought, hey that's some good, functional product placement. Then I thought, hey now I want a Tootsie Pop. Then I thought, hey I should give out Tootsie Pops on Halloween. Then I finally thought, hey I should dress up as Jennifer Garner as "Agent Mayes" when I give out Tootsie Pops, for the added movie connection. But later I realized that nobody would get the reference. So, I thought about some other movie-related candy to hand out on Halloween, and I have paired them up with the recognizable movie character(s) they go with. Because what would be more fun when you have to stay home giving out candy than to dress up in a costume appropriate to the treat you're offering?
1. Wonka Bar
As a kid, I thought the Willy Wonka brand of candies existed prior to the release of Willy Wonka and the Chocolate Factory and that Warner Bros. had just worked with the brand as extensive product placement. In a way, the product placement thing was still the case, but actually Willy Wonka was the name of the man and company in Roald Dahl's original book. The brand was founded, by Breaker Confections, which changed its name, in sync with the making of the film in order for some cross-marketing genius. Of course, when Tim Burton's remake, Charlie and the Chocolate Factory, came out, it could definitely be thought of as product placement for the well-established Willy Wonka brand, now owned by Nestlé. And around the same time as the film's release, a new kind of Wonka Bar premiered in the U.S.
It would be a great idea to dress as either the Gene Wilder version of Wonka, or the Johnny Depp version if you must, and hand out the bars to the kids. Personally, I don't like Nestlé chocolate and would prefer to give out Everlasting Gobstoppers. Plus, that candy is better related to the first movie. But I think kids these days would get the point more with the Bars.