Step right up, ladies and gentlemen and children of all ages, to one of the few G-rated films released in 2007, Mr. Magorium's Wonder Emporium. Twice the magical effects of the Harry Potter movies, with only a fraction of the depth! See the freakiest hair outside of a John Waters movie! Hear the strangest speech impediment from Dustin Hoffman to date! Marvel at the see-through storyline! You'll certainly be looking for the egress during this attraction.

I fear I'm not being fair, kicking Mr. Magorium like that. As a movie for small children whose film viewing experience is limited, it's not bad at all, especially when you start comparing it to product-oriented kids' entertainment. The problem is that I expected something more appealing to grownups from a movie with Dustin Hoffman, Natalie Portman and Jason Bateman. I thought writer-director Zach Helm might deliver another movie with the occasionally clever humor of Stranger Than Fiction, which he also scripted.