The dreaded cell phone -- it's one of the big cinema no-no's that gets ignored over and over again. It's almost guaranteed that at some point in any moviegoing experience, a phone will ring. It's one of the long list of reasons that many people don't bother with theaters now since DVDs are so crisp and home theater systems so grand. There's the seat kicking, loud food chewing and slurping (shaking a cup of ice for the last drop of liquid is not worth the effort), crying babies, space hogs who squish you into a little sliver of seat space, and my personal favorite: the people who explain every little detail of a certain scene to their friend -- not one that begs for explanation, but some stupid, irrelevant piece of information.

Anyway, one company actually wants some of these annoyances. Reuters reports that there's a new college-aged movie venture on the way called "Blowtorch," which is the brainchild of digital advertising executive Kelly Rodriques and Rushmore/My Cousin Vinny producer Paul Schiff. Averaging 6-8 movies a year, Blowtorch will use lots of media venues from paid TV to mobile video, and put together bit events for its theatrical releases. That's all well and good -- some movies are much, much more fun with an enthusiastic audience.

But they're taking things a step further. First comes the pre-audience participation, where people can share production ideas, vote on supporting cast, and help pick costumes. But the kicker -- they want the audience to share thoughts while in the theater. Rodriques says: "We ask you to turn your phone on. We want to encourage you to potentially communicate with people in the theater." So they want people to call each other up in the theater? What's the point in that? Repeating lines, cheering, and the like are fun, but who wants to watch a flick and hear a theater full of phones ringing and people having conversations? Besides, wouldn't anyone you would potentially talk to in a packed theater be sitting next to you? I don't get it. What do you think?
categories Movies, Cinematical