The official site for Michel Gondry's latest movie, Be Kind Rewind, has every trademark touch you would expect from the whimsical director. There is plenty of style and plenty of silly. Rather than just your typical site with trailers and downloads (and don't worry this site has plenty of them if that's your thing) the site presents us all with a truly frightening concept: what if someone wiped out the internet? I won't ruin if for you, but let's just say that it involves rebuilding Google with some string and a bunch of wood -- it's kind of hard to explain, but trust me, it's pretty darn cute.

Besides the usual offerings, the site gives you the chance to 'Swede' yourself into a few flicks. That's right; Gondry has even invented a new word for the movie. The word 'Swede' pops up a lot on the site, in fact, and a quick Wikipedia search provides this definition: "the practice of re-creating something from scratch using commonly available, everyday materials and technology. Items that are 'Sweded' look distinctively homemade, often bearing only the slightest resemblance to the original. While naively rendered, 'Sweded' items are usually charming and highly amusing".

Rewind stars Jack Black as a video store employee who accidentally magnetizes himself and when he comes to work the next day, manages to wipe out the store's entire collection. Trying to save their jobs, Black and his friend (and co-worker) Mos Def, set out to recreate the movies that were lost. OK, so the story might seem a little wacky for an entire movie, but Gondry is the master of leaps of movie logic so I still have faith. Be Kind Rewind is set for release on January 25th, 2008.
categories Movies, Cinematical