Tonight is a really big night for Paramount and Cloverfield? Why? Well, in just a few hours Cloverfield will be screening for critics across the country. Additionally, a number of private sneak previews are being held in various cities. If I can get out of my apartment in time, I'll be attending one of those sneak preview screenings, because I'd rather watch a film like this amongst fans over watching it with the press. There's just a different vibe when you're with the fans, and I want to swallow that in. If critics and fans alike walk away from tonight's screenings all jazzed up (as Harry Knowles was recently), then you can bet your ass the buzz could potentially carry this film a very long way. When it's all said and done, will Cloverfield become the highest grossing January release in history?
Sounds crazy, I know, but it doesn't have go too far to take that coveted spot (if we're talking films that were specifically released in January). You've got A Beautiful Mind which racked up roughly $170 million, but that was technically released in December, as were a bunch of other high grossing films like Traffic and Black Hawk Down. The online buzz did practically nothing for last year's Snakes on a Plane, but that movie sucked. If Cloverfield is half as good as some people are making it out to be, the buzz from this week could provide that much-needed jolt the film will need in order to cross over into $100 million territory. It's cold. There's nothing else out right now that could damage this film box office-wise, so if it rocks, the people will come. If I make it to the screening tonight, I'll definitely let you know my initial reactions before we present you with our official review later this week. Big night tonight. And by tomorrow morning, after all the internet writers run home and write something up, we'll finally know whether Cloverfield was well worth the wait.