Last night I watched Downloading Nancy, though perhaps a more accurate verb would be "endured." Erik Davis' very positive review is here; let me just say that I respectfully disagree with my boss, and that if he weren't my boss my disagreement would be a lot less respectful. (J/K, Erik! I'm totally J/K.)

I hated this movie. It's ugly and loathsome and crass, and for no good reason. But what I found funny was that it had, of all things, product placement. One character is seen with a can of Diet Pepsi in four different scenes. In another one, someone asks if he wants a drink, and specifically suggests Pepsi.

And you have to think: Did Pepsi pay for this? Did the filmmakers approach Pepsi and say, "Hey, listen, we're making a really vile and unpleasant movie about a messed-up woman who wants to be sexually and physically abused, and who meets a stranger on the Internet specifically for that reason. And we think it would be awesome if her uncaring, unemotional husband -- the one who has partially driven her to this -- were an avid Diet Pepsi drinker. What do you say?"

Actually, now that I think about it, I wonder if the product placement was actually paid for by Coke. That would make more sense, wouldn't it? "Diet Pepsi: The choice of a sexually dead and emotionally unfeeling generation!"