Well, it's just about done. We told you the other day that Toshiba would most likely concede to Blu-ray this week, and they have officially done just that. With the manufacturer and distributor of HD-DVD consumer products out of the way, one assumes Blu-ray will reign supreme within the next couple of months. For those that have already invested in Toshiba's HD-DVD products, they will still offer support and continue to stock parts for the next eight years. There's no word as of yet whether Paramount and other Hollywood HD-DVD supporters will turn, though we should expect announcements in the very near future.

Keep in mind I don't know all the technical differences between the two formats (sorry folks, I'm limited in that area), but at first glance -- and from a marketing standpoint -- I totally thought HD-DVD would eventually win this war. My friend and I always said that consumers would go with the name they most easily related to. If they had an HD TV, they would buy an HD-DVD player. It just seemed right. But I guess the flashier name won out. On a personal note, I'm happy I opted to side with Blu-ray this past Christmas, because now I'm not out all that money. Had you picked a side yet? And how do you HD-DVD supporters feel about all this?

For the complete Toshiba press release, head on over to our sister site Engadget.