Earlier today, I wrote up a piece about the upcoming 3D, CG film Monsters vs. Aliens. Since the movie is going to be 3D from the get-go, rather than getting converted, the price tag on the picture went up $15 million. Why should we care? Well, if you have any interest in seeing it, you'll have to pay more to make up for the extra cost, and what Jeffrey Katzenberg calls "a premium experience."

Paying extra to go see an IMAX production is one thing -- you're paying for the post-film formatting and all that special experience -- and it's a choice. You don't have to spend the extra for it. But to say that we're going to have to pay more because this new technique costs more? That's just ridiculous.