Yesterday, Eric D. Snider mentioned an interesting exercise by The New Republic's Christopher Orr. Annoyed at the recent glut of trailers that give away the entire film, he decided to write a review of 21 (which hits theaters today) based only on the trailer. Eric thought the "review" was actually pretty accurate, and I agree. I also agree that the trailer is egregiously inconsiderate of people who'd have liked to go into the movie unspoiled at least as to the third act. It's a shame.
But I'm sure you agree that it doesn't have to be that way. Trailers don't have to give away the game, and they don't have to be tacky and ham-fisted either. They're a marketing tool, of course, but trailers are also -- or can be -- an art form in their own right. Sometimes a trailer is such a skillful composition of images, sounds, words and music that it winds up having more of an effect on me than the movie I'm in the theater to see. (Often, too, the trailer turns out to be better than the movie it's advertising, which is always a disappointment.)
So while yesterday Eric asked you for examples of trailers that pissed you off because they revealed too much, I'd like to know which recent trailers you've loved. Not necessarily which ones you think advertised their movie in the optimal way, but which ones have been great in themselves -- scary, rousing, moving, beautiful. Take a look at some of my favorites and sound off after the jump.