The Joker launched his latest viral campaign -- and to be honest, I think it was a little lackluster. Nothing has approached the Internet-wide madness of the bowling ball hunt, and Jim Gordon didn't see fit to contact many of us for the next one.

Probably the most disappointing aspect of it was that despite the online community participating wholeheartedly, none of us got the trailer payoff. Roughly 300 people in the targeted cities were invited into movie theatres to watch the trailer on the big screen. The rest of us have to wait until Sunday, when it will premiere online.

I guess this is what comes of throwing our admiration behind a villain. He never looks out for you in the end! Maybe I'll sell him out to Jim Gordon after all!

At least you all have something to mark on your calenders this weekend. Inevitably though, a bootleg has appeared online. It is bad quality and may be gone by the time you read this, but it's available here. I'm not embedding it because Warner Bros will inevitably ask us to take it down, and I want to see this in the official Quicktime quality. Don't you?