Kids rule the multiplex. That's why they're the most targeted audience and the most targeted consumers as far as Hollywood and concession suppliers are respectively concerned. But where would the kids be without their parents? Perhaps they'd still be watching movies, but maybe not at the cinema. To see a movie at the multiplex, they need a ride from their mom, or they require the companionship of their blockbuster-loving dad. Sure, things may be a little different today, but my experience of being a moviegoing child entailed a lot of assistance and encouragement from my mom and dad.
It's hard to decide which parent had greater influence on my cinephilia, especially since I only recently recognized my mother's contributions. My father was the one who usually took my brothers and me to the movies every other weekend, and each time we stayed with him we seemed to rent more videos than could be watched in a 48-hour period. Meanwhile my mother let us watch cable, including as much R-rated fare as HBO would broadcast. At a very, very young age I was already familiar with a lot of horror, violence, swearing, nudity and other "restricted" content that the MPAA was only OK with me seeing if it was OK with my "accompanying parent or adult guardian."