The first poster for Choke has been released online (click image to enlarge), courtesy of Fox Searchlight, and it's definitely one that catches your eye. Heck, if I was walking down the street and spotted a hot pink poster featuring the silhouette of a guy eating a girl in high heels, I'd certainly be interested -- then again, I'm dirty like that. Choke, based on the excellent book from Chuck Palahniuk, premiered earlier this year at the Sundance Film Festival where I called it "a straight-up laugher that really works ... some of the time." Sam Rockwell absolutely steals the show here as a sex addict who pretends to choke in restaurants in order to get wealthy people to feel bad and give him money, which he then uses to help pay for his wacky mother's (Anjelica Huston) stay in a hospital. (I wonder if the timing of this poster had anything to do with the fact that Palahniuk's new book Snuff debuted yesterday with a bright, hot pink cover? Hmmm?)

Choke was recently pushed back and will now hit theaters on September 26.