Ya know, after the 457th poster was released for The Dark Knight, I said to myself, "That's it! I'm done! They've convinced me to see it!" But then they go and give us another ridiculously cool poster (click image to enlarge) and I'm just speechless. Seriously, what more is there to say? Honestly, I think everyone at Warner Bros. drank a little of that crazy Joker juice because the marketing campaign for this film has taken on a life of its own. Is there really someone controlling it from behind the scenes, or has the marketing gone postal? Perhaps the other posters have come to life and are now creating more posters -- meanwhile some poor schmuck over at Warners is locked in a storage room with his hands tied, desperately trying to warn everyone that the Dark Knight viral campaign has gone mad. He's sweating, slowly inching toward the door doing one of those hands-tied-hobble-hops. And just as he gets there, this poster walks in, slaps him across the face with the butt of a gun and says, "Sit tight baldy ... it's all part of the plan.
July 18. Need we say more?