I'm not exactly sure how the act of delivering silly little video games translates into tickets bought at the multiplex, but I suppose it works like this: Sony created the tie-in games, and now I'm telling you about them. So ... I guess the method works.
Anyway, it's a slow holiday weekend, which means you might have some time to waste on clicky little browser-based video games that are based on a pair of upcoming comedies. Click here for the Donkey Kong-esque misadventures on The Pineapple Express, or click here for the "whack-a-mole" game starring Step Brothers Will Ferrell and John C. Reilly.
I'm definitely looking forward to both comedies ... but I'll just stick to my beloved Zuma, thanks. (Good luck making a movie out of that game.)