In a movie season of superheroes, it is no easy task to stand out -- even if you're bright red with a giant stone hand and a tail. But I dare you to find one other superhero out there with as much swagger and love for kittens as Hellboy. Check out this new trailer for the fantasy-action flick Hellboy II: The Golden Army above which, conveniently, poses as a helpful public service announcement from Hellboy (Ron Perlman) himself ... along with his trademark kitty.

In Guillermo del Toro's second installment of the comic book adaptation, the uneasy truce between humanity and 'the invisible realm' has come to an end. A ruthless leader with the ability to walk in both worlds has gathered a mythical 'Golden Army' to, in so many words, kick ass and take names. So who else can we turn to other than Hellboy and the Bureau for Paranormal Research and Development to save the world once again?

Del Toro started the first wave of viral sites for the film with HetFet and Squeaky Clean Waste Management back in April. But with the exception of hardcore fans, I don't think many of us got on board with the campaign. In the end, it was a better idea to have Red make the rounds with the American Gladiators, Chuck, and an appearance on The Actor's Studio with James Lipton. My personal favorite is his audition for mun2, but I'll leave it up to you to decide which one you like best.

Hellboy II: The Golden Army opens this Friday.