If Harvey Weinstein didn't exist, someone would have to invent him. One week his garbage gets recycled into source material for The Village Voice, the next he and his brother Bob cut a 95-film, multi-year deal with Showtime and resurrect Scream. And then he gives a wide-ranging interview with The Hollywood Reporter which includes his explanation for why The Weinstein Co. created Third Rail Relasing, a new distribution label. Is it to showcase undiscovered independent gems? Introduce the world to global filmmaking talent?
No, it's for dumping the garbage. He told THR: "We should have had Third Rail two years ago, t's a good way of differentiating between what we really believe in, and what has been for ancillary value."
Third Rail recently released Death Defying Acts, with Guy Pearce and Catherine Zeta-Jones, admittedly only to fulfill a contractual obligation. Other barely there releases this year include music doc Lou Reed's Berlin, Hong Kong action flick Flash Point, and Aussic croc thriller Rogue. (I really liked the latter two, by the way.) The widest release (48 theaters, per Box Office Mojo) was George A. Romero's Diary of the Dead, which made just under one million dollars. But I guess Harvey didn't "really believe" in any of them.