So last night I was twiddling my thumbs, watching a re-run of Design Star (shut up) and I suddenly remembered that our friends from Slashfilm had Kevin Smith as a guest on their podcast. Since we're in no way above pimping out something pretty awesome on another site, I'll let you know now that I truly enjoyed listening to Smith talk about how much he loved The Dark Knight -- and, essentially, just hearing these guys all geek out over the flick. (I think they just posted the full podcast for those of you who missed it.)
So anyway, at one point they were talking about the intense marketing for The Dark Knight, and how the hype had reached a ridiculous level just prior to the flick arriving in theaters. But then Smith brought up the point that the hype surrounding The Dark Knight was not even close to the hype surrounding Tim Burton's Batman back in 1989. I was still kinda young (12), but I do remember Batman being the first giant summer movie. And Kevin made a good point in that with The Dark Knight, most of the buzz was online and other folks didn't really know much about it until we got closer to release -- whereas Burton's Batman was everywhere. Of the things I remember, the Bat symbol was on everything -- I vaguely recall walking through the mall in Staten Island and seeing it on walls, on stands and, at one point, in cardboard box form all piled up in the center of the Macy's wing. The hype was out of control for that flick.
So, is Kevin Smith correct in saying the hype for Burton's Batman far exceeded the hype leading up to The Dark Knight? Sound off below ...