Moviegoing seems to be living in the past these days, as both 3-D and large format projection have become attractions at mainstream cinemas again, just as they were half a century ago. Of course, there are updated differences -- the new 3-D is digital and now employs glasses that don't give us headaches, and the large format presentation, IMAX (which is actually almost 40 years old and is technically not really similar at all to the Cinemascope, Cinerama, VistaVision, etc., which were used in the 1950s), is finally separating itself from its usual museum-set association to move into more multiplexes and offer more blockbusters, like the popcorns and sodas, appropriately super-sized.
So where is the return of that other, less successful, less fondly remembered novelty also implemented in desperate times to woo audiences away from their television? You know, that ridiculous idea that's so unappealing that it's a wonder it was even allowed to enter public awareness, let alone cement itself undeservedly onto the timeline of significant moments in film history. Smell-O-Vision. Where is the return of Smell-O-Vision?