In one of the more inspired viral marketing campaigns that I've come across, um, today, actor Rainn Wilson has apparently taken his co-star from TV's 'The Office,' the lovely and talented Jenna Fischer, hostage in his trunk until his new film, The Rocker, opens to the tune of $18.7 million next week.

Mind you, that's $18.7 million in American dollars, as specified on the initial MySpace ransom post (the Fox-owned MySpace, natch), and Fischer has been promised a peach smoothie for her troubles. Any and all further updates are to be posted instead on the aptly-named blog Free Jenna Now! (the maxim of which is "See a great movie. Save a good person.").

Eric D. Snider reviewed the film at CineVegas, and I can pretty much echo every sentiment he shared then regarding its supposed greatness. Regardless, The Rocker opens on Wednesday, August 20th, while Rainn's trunk opens on Monday, August 25th.

[Thanks to regular reader WW for the tip.]

categories Movies, Cinematical