"Rules Remain The Same, Except Some Changes."

I recall first seeing that tagline attached to a billboard touting The Transporter 3 at Cannes last May (whether or not I actually saw the picture at JoBlo.com then, all that matters is they still have it now) and dismissed it as a clumsy phrase with something perhaps lost in the translation from the European investors into big, fat, shiny English.

And yet IGN has the first domestic teaser up for the film, and that tagline appears nearly verbatim. I probably shouldn't care, and you probably don't, but it's just a further indication that even the filmmakers -- well, their marketing team -- have barely half a heart in this puppy.