In a world where one man used his distinctive voice to lend gravitas and then some to trailer after feature after episode, it really is a shame to see Don LaFontaine pass away at the age of 68. According to ET Online, LaFontaine died due to complications from a collapsed lung.

This video above pretty much summarizes what an impact this man had on modern moviegoing, and it helps to be reminded that there was a genuine personality behind his very particular talent, a notion that his official website only reinforces in spades. Whether it was a Geico spot or the Big Momma's House 2 trailer, his booming delivery will remain imitated (as witnessed after the jump, in what is perhaps the only funny moment from "Frank TV"), but only because it was so iconic.