Where else would you expect to see the world premiere of a comedy in which Matthew McConaughey is shirtless for the entire film? It had to be Austin. Instead of the traditional red carpet, the stars of Surfer, Dude strolled down a green carpet in 90-plus-degree weather last night, as part of a benefit screening for Austin Film Society. McConaughey (who kept his shirt on the entire time, sadly) was joined by a half-dozen of his co-stars, including Woody Harrelson, as well as director/co-writer S.R. Bindler. Bindler's previous film, the documentary Hands on a Hardbody, played at the Dobie in Austin for more than a year back in the late 1990s. Even McConaughey's parents were on the green carpet, although I don't think they appear in the R-rated comedy. The only disappointment was that Willie Nelson, who also has a role in Surfer, Dude, wasn't around.

After the jump, I've included a photo of Surfer, Dude actresses Alexie Gilmore and K.D. Aubert from last night's premiere. Out and About, the Austin American-Statesman's social/entertainment blog, has posted more photos from the green-carpet event as well as a short and light-hearted review. Surfer, Dude is opening on Friday in limited release -- including Austin -- and then will hit more cities on September 12. The film's distributor is Anchor Bay, primarily a DVD distribution company, but in the past year or so the company's started giving its movies a small theatrical release before the DVD rollout.