Even the most die-hard Bruce Campbell fans often approach the actor's latest films with trepidation. You never know whether you're going to end up watching something sublime and smart like Bubba Ho-Tep, or something that is ... not, like Alien Apocalypse. My Name is Bruce may be selling out quickly on its tour where actor/director Campbell is traveling with the film to promote it, but that doesn't mean anything ... some people would watch him read the phone book. It was a relief to discover that My Name is Bruce is a bundle of good cheesy fun. The gags tend to work, the storyline is eye-rollingly ridiculous but rarely dull, and Campbell is at his lovably jerky best.
Campbell plays Bruce Campbell -- a less successful and more obnoxious version of himself. This Bruce lives in a trailer that has seen better days, yet acts like a numero-uno prima donna on the set of his latest Grade-Z movie, Cave Alien 2. He drunk-dials his ex-wife, he shares bottles of cheap booze with his dog, he hangs out in topless-dancing bars. Meanwhile, a small town is being tormented by an ancient Chinese ghost, and the teenager responsible for unleashing the spirit is the world's biggest Bruce Campbell fan. He convinces the townspeople that they should kidnap Bruce and bring him to their town to play the hero.