Have you ever wondered how, exactly, the Hollywood studios came up with their logos? No, not really? It's cool, I've never given much thought to it either, but the folks over at Neatorama did, and they tracked down the stories behind the logos for Dreamworks SKG (boy fishing on a moon), MGM (which was your favorite lion?), 20th Century Fox, Paramount (are those real mountains?), Warner Brothers and Columbia Pictures (who's that torch lady again?). It's a rather fascinating read, if only to learn the names behind the artists who created some of the more recognizable images in film history.

From the Dreamworks SKG description: "Spielberg wanted the logo for DreamWorks to be reminiscent of Hollywood's golden age. The logo was to be a computer generated image of a man on the moon, fishing, but Visual Effects Supervisor Dennis Muren of Industrial Light and Magic, who has worked on many of Spielberg's films, suggested that a hand-painted logo might look better. Muren asked his friend, artist Robert Hunt to paint it. Hunt also sent along an alternative version of the logo, which included a young boy on a crescent moon, fishing. Spielberg liked this version better, and the rest is history. Oh, and that boy? It was Hunt's son, William."

Check out the rest over on Neatorama. Which logo is your personal favorite? (And is it weird to have a favorite Hollywood studio logo?)

categories Movies, Cinematical