As of February 4, My Bloody Valentine 3-D grossed nearly $46 million domestically at the box office, according to Box Office Mojo. Some theaters did show the movie in old-fashioned two dimensions, but at least half the screenings were surely 3-D. So let's say -- $25 million in 3-D ticket sales. That's at least 2.5 million people seeing the movie, right? (According to Engadget HD, it's even more than that.)
That means at least 2.5 million pairs of 3-D glasses were handed out to audiences. These are not your mother's 3-D glasses; they're not like the ones you got for the Super Bowl ads, flimsy cardboard with red-and-blue cellophane. When you watch My Bloody Valentine or Bolt or Coraline in 3-D, you're given relatively sturdy plastic glasses that remind me of cheap sunglasses.
So what happens to those millions of pairs of plastic glasses after each screening of a 3-D movie? Do we throw them away, recycle them, or keep them for another movie? Imagine how much space 3 million pairs of glasses would take up in a landfill, all for one 3-D movie. At a time when our society is paying more attention to environmental sustainability and green initiatives, you'd think we'd have heard some outcry about the waste.