I've been a Sam Raimi fan since the very first time I laid my fingers on the creepy dark blue Thorn-EMI VHS case pictured right here -----> ) From the awesome "Evil" trilogy to the very clever Darkman and the very underrated The Quick and the Dead, right up to A Simple Plan, For Love of the Game (yup, dug it), and The Gift -- it was just fun to watch an "old pal" make his way up the movie chain. And then Spider-Man hit, and suddenly everyone knew how cool a director he was. Hmph. I got that snarky little "I liked him years ago" vibe and went back to watch Evil Dead 2 again...

Ah yes, that's why we're here. Because Sam Raimi is making his first return to full-bore horror since 1987. (Yes, fellow genre minions, I said 1987. Army of Darkness is not a horror film. Admit it already!) A work-in-progress cut of Mr. Raimi's Drag Me to Hell played in Los Angeles a few weeks back, and if my trusty west coast horror posse is to be trusted, then the movie is pretty darn good. (Much of the Cinematical squad will find out next week when the film plays at SXSW, although it's still not the "final print" version.)

Which brings me to the point: This brand new trailer on Yahoo! As we learn from the way-too-forthcoming promotional clip, Alison Lohman plays a frustrated bank manager who gets hit with a gypsy curse. In the hands of most directors, I'd call it a half-intriguing Ouija Board / spooky seance affair, and of course I'd still see it ASAP, but like I said: Sam Raimi directed it. That's no guarantee of quality, but it's as close as you're likely to get in the genre movie biz. Drag Me to Hell opens all over the place on May 29.