We're used to seeing women in peril on the big screen every day; Mary Sues, damsels in distress, call it what you want -- but the sad truth is that for most women, being victimized isn't just limited to the box office. The recent events surrounding Rhianna and Chris Brown have brought the issue of domestic abuse into the spotlight once again, and the disturbing fact remains that most young girls still have some very strange ideas about what constitutes abuse. So while most celebrities don't like to be role models (because they need role models themselves), it's nice to see someone in 'Young Hollywoood' take a stand. Keira Knightley is now starring in a PSA that will be shown on TV and in theaters in the UK about domestic violence for the charity Women's Aid.
The ad has Knightley leaving the set to come home to a jealous and abusive boyfriend, as the abuse continues you see the camera pull away with the tag line, "Isn't it time someone called cut?" as you hear Knightley screaming in the background. The shocking (but highly effective) spot was directed by Joe Wright, who directed Atonement and Pride and Prejudice with Knightley and everyone involved devoted their time for free for the PSA. The ad will begin airing in the UK on April 6th, with an extended version shown in theaters in front of over 15 films.
Do Wright and Knightley take things too far here in depicting domestic violence, or do you feel it's necessary to take things to a very nasty place in order to get the message across?