
If you think back to a year ago, the studios were all about creating viral campaigns (Blame J.J. Abrams if you must) and fans could spend hours pouring over HTML code to find a hidden message that located a secret 'hatch' or a photo of a mutated whale. But the original ARG-style viral campaigns have already faded away, and while there are still a few of them out there, they haven't exactly been a success (case in point: how many of you out there signed up for Emmerich's IHC lottery? That's what I thought). I think the biggest deterrent for fans was that if you wanted to play along, it was going to be an awful lot of work. But with the automation of services like Twitter or a dedicated movie app on your smart-phone, it's a one time deal. If you don't have time to take down Skynet by engaging in a complicated treasure hunt, why not just sign up as part of the Human Resistance and John Connor will do the work for you?
After the jump find out if Twitter is really that different from any other advertising medium...