Something funny happened at our local press screening for The Hurt Locker this week, and not in the film itself, which is decidedly not funny. The trailer attached to the film was for Sorority Row (pictured), a dumb-looking I Know What You Did Last Summer knock-off in which college students are harassed by a person they thought they'd killed. It was incongruous to see a cheesy horror flick advertised in front of The Hurt Locker, a complex action drama that many critics consider one of the year's best films. It was like screening There Will Be Blood with a trailer for Land of the Lost in front of it.

The reason for it, of course, is that The Hurt Locker and Sorority Row both have the same distributor, Summit Entertainment. When you go to the movies, some of the trailers are just whatever's in rotation, but one or two are usually from the same studio as the film you're watching, sent out with prints of that film with explicit instructions that they be attached. Big distributors (Warner Bros., 20th Century Fox, etc.) usually have plenty of upcoming products and can choose trailers that target the same general demographic as the movie they're paired with. But Summit is small -- all they had to choose from was Sorority Row and The Twilight Saga: New Moon. (A Sorority Row trailer in front of New Moon -- now that would make sense.)

So I understand why this particular trailer came with this movie. But it was still a funny juxtaposition. I can't imagine anyone wanting to see both Sorority Row AND The Hurt Locker. Has anyone else ever noticed this phenomenon? If you've seen The Hurt Locker in theaters, was this trailer in front of it, or was it just for the critics' benefit? What other strange combinations of trailers and features have you noticed?

After the jump, the Sorority Row trailer, so you'll know what I'm talking about.