Disney's viral marketing was the buzz of Comic-Con, and pretty much the coolest thing to ever hit the convention outside of Hall H. Both events were viral, and you couldn't find out about them unless you were in the right place at the right time, and in some instances decoding cryptic messages with mysterious information on them.
For Tron: Legacy, they built an entire 1980s version of Flynn's Arcade, complete with a secret entrance that would take you into the world of the film, and also an entire recreation of the Mad Hatter's tea party, which is part of Alice in Wonderland: The Touring Exhibition, which will be heading around the globe after leaving Comic-Con.
Fans received information that told them: "Tea Party will be held at 7th ave, between J & K st. Invitations are required." They had to head to the same location, where they were handed little invitations, complete with tiny keys attached to them. Inside, the fun really began as you headed down the rabbit hole to Wonderland, and were treated to props, costumes, and set pieces from Tim Burton's Alice in Wonderland, right down to Johnny Depp's frizzy orange wig.
Read on beyond the jump for our full breakdown of what the tour consists of. According to an insider we spoke to, this tour will be heading around the globe after it leaves San Diego, and might not be open to the public. So, catch it here in pictures while you can!