Hollywood has a long history of showing us charming "golddiggers" in film, whether they're cute Depression-era heroines trying to get a free meal, a trio of Fifties fashion models scheming to land rich husbands, or soft-pedaled prostitutes of either gender. In Spread, the golddigger is a young man, much like Joe Buck in Midnight Cowboy if he'd succeeded in his original plans, but unfortunately not debonair or complex enough to overcome the feeling that the movie is more sordid than sweet or sharply comic.
Nikki (Ashton Kutcher) -- and what guy with that name spells it that way? -- wants to live a life of luxury with as little effort as possible. He succeeds nicely by picking up rich woman and sponging off them for as long as he can. He has no car, no home and no savings, even though at least one woman buys him expensive clothes and gifts. Perhaps he just doesn't have a knack for acquiring expensive baubles like Marilyn Monroe's character in Gentlemen Prefer Blondes, or more to the point, he has no long-term ambitions.