But what's strange is that TWC is giving some of the credit to "an innovative marketing plan. The film was the first to make use of Twitter and other social networking sites in such a direct fashion, even involving Twitter in the film's LA premiere," according to the press release.
Harvey Weinstein is even quoted as saying, "It was great working with Biz Stone at Twitter on Inglourious. It took the campaign to another level."
Okay, what have I missed? How was the Inglourious campaign different from any other of the studios' use of Twitter or Facebook to promote movies through links, contests, and meet-ups? I don't even recall seeing anything on Twitter about it, other than the normal studios using Twitter to cross-pollinate coverage.