The casting call will be very specific: "Seeking young blonde woman, 6' tall, measurements 39-19-33. Must wear high heels and be able to drive sports car. Math skills not necessary."

Variety reports that Universal, emerging triumphant after months of negotiations, has wrangled the rights to make a live-action Barbie movie. Mattel has a long history of holding a very tight rein on the image of their premier money-earner, so you can bet that there's enough clauses and caveats attached to keep a dozen lawyers in custom suits.

"Barbie is the most famous doll in history, a unique cultural icon in the world of brands," Universal Pictures chairman Marc Shmuger told Variety, and Mattel claims the doll has a staggering 99 percent brand awareness. The audience for a Barbie movie is as established as that of, well, the enormously successful Disney princesses. As Mattel licenses the rights from Disney to make the princess dolls and accessories, it can't have escaped their notice that there's big bucks to be earned by tying products to movies that little girls love.

categories Movies, Cinematical