Last night Sony Pictures executed what is known as a "media roadblock", in which they blanketed all of the major broadcast networks and roughly 450 television stations in North America with a two-minute clip from Roland Emmerich's 2012. Apparently it was the largest media roadblock ever, and the projected audience was somewhere around 110 million. How many of those 110 million will actually show up to see this flick when it hits theaters on November 13th? That we do not know, but I think it's safe to say that Sony succeeded in making audiences aware of its existence.

Along with the two-minute clip that aired on television, a five-minute clip from the film has arrived online. I believe this is the same footage that was shown at Comic Con, and it features John Cusack frantically trying to get his loved ones out of California because, as he says, "California is going down!" (Ah, I love it -- Cusack channeling his inner Nicolas Cage. What's better than that?)

Watch the clip after the jump.

categories Sci-Fi