Opinion was divided last week in response to my suggestion that theater hopping be made legal. Most of the commenters thought I was an idiot, while the rest thought I was a Communist. In retrospect, I regret any disturbance I caused to the patrons in the three auditoriums that I visited briefly and illicitly; my apologies to those folks. I see nothing wrong or contradictory, however, with seeking ways to both improve the moviegoing experience and making it a better value for consumers. OK, wandering gangs of cheap, rude theater hoppers is not a popular (or even a good) idea. What, then? Why not bring back double features?
Of all the studios, it's Disney/Pixar that has released the first true double feature in ages: one ticket buys you admission to Toy Story and Toy Story 2 in 3-D during its limited engagement. Of course, these films already made hundreds of millions of dollars during their original theatrical engagements, plus untold millions from home video releases. Tickets for 3-D movies are also sold at a premium (an extra $3.00 in my area), so making them available for a few weeks as a double feature doesn't present as much of a financial risk for the studio.
Still, it's the thought that counts. Granted, the last time two films were released as a double bill, it didn't turn out so well on the financial side of things.