"Like many of you, I was stuck," narrates Guardian writer Paul MacInnes in his best Chuck Palahniuk-style monotone. "I looked at blog after blog, trying to find some Star Wars fan site that would justify my existence. This was my life, and it was ending one minute at a time." In a very funny take on Fight Club, MacInnes' short video has the frustrated blogger receiving an e-mail that invites him to a "dodgy warehouse," and finds him taking part in a stage-fighting workshop where he gets the chance to beat up a writer from Men's Fitness magazine.

The workshop, it turns out, was a publicity event put on by Jameson's Irish Whiskey's Cult Film Club, a London film series that features movies like Trainspotting, This is Spinal Tap and, of course, Fight Club. The movies are all free, and the website promises a complimentary glass of Jameson's, as well.

For those of us who blog for a living, the intro to MacInnes' video holds an additional bit of entertainment. An e-mail he receives from his editor contains the subject line "FWD: RICKY GERVAIS DOESN'T LIKE AUBERGINES" (aubergine being the proper European word for eggplant) followed by the note, "Paul - great story. Give me 900 words in 20 mins. And make it good." Indeed. Thankfully, the Cinematical editors would never make us blog about celebrity vegetable preferences.

It's a clever take on an equally clever PR stunt, and a fun few minutes to watch. You can check it out here.
categories Movies, Cinematical