A dizzying array of elements are involved in creating a movie poster -- everything from contractual requirements dictating the size of the stars' names to psychological studies on which colors and fonts produce which emotions in viewers. But Ron Henriques at Latino Review suggests there might be more to it. In a very amusing article -- or an infuriating one, depending on how seriously you take it -- he shows multiple examples of what he considers racist "rules" in the way minorities are shown in posters.

For example, Henriques says it's only OK for a minority (he's mostly talking about African Americans) to brandish a gun in a movie poster if they're cops, secret agents, or FBI. What's more, he says, the posters tend to make it clear that the person is in law enforcement, either through costume elements or in the text on the poster, lest observers think he's a criminal. (White people, he implies, are allowed to hold guns on posters without being identified as cops.) "Perhaps this will change in time if the powers that be will get over their fears that minorities brandishing weapons on a simple movie poster is going to make their kids go postal," Henriques writes, making it hard to tell whether he's exaggerating for the sake of humor or whether he really believes that that's what movie marketers believe.

Another of his observations: Minorities brandishing weapons often have their faces partially obscured from the poster. He shows American Gangster, Smokin' Aces, and Matrix Reloaded as examples; in each case, the black actors' faces are cut off just above the nose. But in fairness, so are the white actors' faces.